Robert Nelson was born and raised in Waukesha, Wisconsin and raised in Sheridan, Wyoming. He received a bachelor’s in radio and television from California State University, Northridge and a master’s in mass communications from San Jose State University. Robert was a marketing and media professional for over 40 years, and an adjunct professor of advertising at San Jose University for 10 years. He began his career in radio as a DJ and then news director at Armed Forces Radio and Television in Turkey and Athens, Greece and then in Cheyenne, Wyoming. Overall, he’s held interesting positions in radio, public relations, consumer advertising, communications, and brand marketing and consulting. His employers included brands most of us are familiar with: AT&T, Samsonite, Memorex, Expedia and Driscoll’s Strawberries. His work took him to Mexico at one point but after his first wife passed, he moved back to California. He later reconnected with Felice Arden, a friend in the industry, who turned out to be his second wife. His interests include travel, wine, food, reading biographies, history and spy novels, and snorkeling.
Felice Arden Nelson lived in London as an expat film producer for 7 years before heading west to Los Angeles. A native New Yorker, she had a successful career in magazine and newspaper advertising sales and management with Ms. Magazine, SPIN magazine, Hearst Publishing and the Bay Area News Group. She was a vice president of sales for CMR (now Kantar Media), an advertising media research firm, and an adjunct professor of advertising at San Jose State University for 10 years.
Robert and Felice started their first online expat business in 2013 and then in 2016 they launched Expats In Mexico, The Expat Guide to Living in Mexico, an online magazine designed for both expats currently living in Mexico and aspiring expats who are planning to move to the beautiful country. It can be found at ExpatsInMexico.com. They then sold the magazine to a company from Seattle so that Robert could concentrate on writing his current book, Expats in Paradise: Life in Puerto Vallarta, which was published in 2022. Robert says the book brings a fresh new look at the daily lives of a disparate group of expats from America, Canada, Argentina, France, England and even the Czech Republic, reflecting the cosmopolitan and international personality of Puerto Vallarta. Robert also authored two other books: Boomers in Paradise: Living in Puerto Vallarta, which captured the everyday lives of 14 American and Canadian Baby Boomers, and Adventurers Abroad: The New American Expat Generation, which profiles Millennials and younger Gen Xer expats.
The population of Puerto Vallarta, Mexico rose from 12,000 in 1964 to 300,000 today. That should be no surprise, given the Mexican beach resort city consists of great weather, warm people, reputed excellent healthcare and mou...